Building Financial Literacy, One Business at a Time
We started with a simple observation back in 2019. Too many small business owners in Vietnam were making decisions without really understanding the numbers behind them.
From Spreadsheets to Real Understanding
Most finance courses we saw were either too academic or focused on corporate structures that didn't match what small businesses actually deal with. Business owners needed something different — practical knowledge they could use the next day, not theoretical concepts.
So we built our first program around real scenarios. Cash flow problems, pricing decisions, when to invest in growth. The messy stuff that keeps entrepreneurs up at night. And we explained it without assuming people already knew accounting terminology.
That first cohort in autumn 2019 had 23 participants. They ran everything from coffee shops to consulting firms. What they shared was needing to make smarter financial decisions but not knowing where to start.
How We've Grown
Foundation Year
Launched our first program with focus on cash flow management for small businesses. Started with in-person workshops in Hạ Long, meeting business owners where they were.
Remote Transition
Moved everything online during the pandemic. This actually helped us reach business owners across Vietnam who couldn't travel for classes. We learned that flexibility matters more than we thought.
Program Expansion
Added specialized tracks for retail, service businesses, and early-stage startups. Each sector has different financial challenges, and generic advice wasn't cutting it anymore.
Looking Forward
We're working on self-paced options for people who need to learn on their own schedule. Plus developing more advanced content for businesses ready to scale. Next cohort starts September 2025.
What Drives Our Approach
These aren't corporate values we put on a wall. They're how we actually make decisions about curriculum and teaching methods.
Real-World First
Every lesson connects to actual business situations. We skip theory that doesn't help someone make a decision tomorrow. If it's not practical, it doesn't make the cut.
No Jargon Walls
Finance has enough complicated parts without adding unnecessary terminology. We explain concepts in plain language, then introduce the formal terms after people understand the ideas.
Flexible Learning
Business owners have unpredictable schedules. Our programs adapt to that reality with multiple formats and pacing options. Learn when it works for you, not when a rigid schedule demands.
Small Classes, Real Conversations
We cap our cohorts at 30 participants. This isn't arbitrary — it's the largest group where an instructor can still give meaningful individual feedback and where people feel comfortable asking questions that might seem basic.
Most of our instructors have run their own businesses at some point. They've dealt with cash crunches and pricing mistakes firsthand. That experience shows up in how they explain concepts and the examples they choose.
We also record everything and make it available after class. Because sometimes the best learning happens when you're reviewing material at your own pace, pausing to take notes or try calculations yourself.
"The difference between knowing financial concepts and actually using them comes down to practice. We structure programs so people work with their own business numbers, not hypothetical examples. That's when the learning sticks."
— Linh Khánh Dương, Program Lead
Expanding Access, Maintaining Quality
We're working on reaching more business owners without sacrificing the personal attention that makes our programs effective. That means developing better self-study materials for foundational concepts, saving live instruction time for complex topics where interaction really matters.
By late 2025, we're planning to launch industry-specific case study libraries. Real situations from businesses similar to yours, showing how different financial strategies played out. Sometimes the best teacher is seeing what worked (or didn't) for someone facing similar challenges.
Our next comprehensive program starts in September 2025. We're also testing shorter intensive workshops for specific topics — pricing strategy, financial forecasting, understanding your margins. These focus on one challenge at a time rather than covering everything.
Explore Our Programs